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USJ Myaku-Myaku x Hamikuma 2026: Merch, Food and Park Rules

USJ launched EXPO 2025 mascot Myaku-Myaku x Hamikuma merchandise on 13 October 2026. See shop locations, 14 October sundae, expired one-day buns, park-visit registration and online ordering deadline.

Local official visitor details checked 15 Oct 2026First published 15 Oct 2026
An older Universal Studios Japan park photo, not the 2026 Myaku-Myaku x Hamikuma collaboration, merchandise or exclusive food
Context photo, not a claimed viral video still or exact venue view. Photograph: Terence Ong · Creative Commons licence.
THE VERIFIED ANSWER

Can you visit the place featured online?

The EXPO 2025 Myaku-Myaku × USJ Hamikuma collaboration began 13 October 2026. The official Universal Studios Store offers selected goods, while a Myaku-Myaku/Hamikuma chocolate-berry sundae began 14 October at Wharf Cafe. The commemorative takoyaki-style Myaku-Myaku bun was expressly a 13 October-only food item, so do not plan on buying it on the 15th. Some online merchandise orders require that you first enter USJ and complete park-visit registration, then place your order by 23:45 on the qualifying day. A valid dated USJ Studio Pass is not replaced by a merchandise receipt.

01 / ACTUAL EVIDENCE VS HYPE

What is confirmed about the recent attention

Universal Studios Japan formally announced a collaboration on 30 September, began official in-park/online product releases on 13 October 2026, and Japanese travel reporters independently covered the actual merchandise on 13 October. This is a verified fresh local fan/merchandise event and public press attention, NOT a measured TikTok view surge or verified merchandise availability today.

What the trend data cannot prove: an individual video view count does not establish queue lengths, ticket inventory, total visitor numbers, or access to private filming locations.

02 / LOCATE IT ACCURATELY

Where to go, and when

Place: Universal Studios Japan, 2-1-33 Sakurajima, Konohana-ku, Osaka; Universal Studios Store and Wharf Cafe

When: Select a real USJ visit date and check merch/store stock; the one-day 13 October food event has already passed

Official access: Park collaboration sales launched 13 October 2026; stock and specific products vary; October 13-only bun event has ended

Useful for: EXPO 2025 mascot fans, Halloween collectors and families visiting USJ who need to understand admission and store-registration terms.

03 / REAL OPTIONS

Transport, admission and paid alternatives

OptionCostKey limitation
Myaku-Myaku x Hamikuma goodsPer-item product price / stockOnsite Universal Studios Store; size and purchase limits; no claim of guaranteed availability.
Myaku-Myaku mascot keychain¥3,200 in checked online collectionSeparate merch charge, sometimes subject to park-visit registration.
Myaku-Myaku x Hamikuma paired charm¥2,000 in checked online collectionOfficial 2026 licensed collaboration, not admission.
Chocolate and mixed-berry sundaeCurrent shop menu price; not independently verifiedWharf Cafe sales began Wednesday 14 Oct, weather/availability dependent.
Takoyaki-flavour Myaku-Myaku bun13 October ONLYSpecial event at Stage 33, numbered tickets and cashless payments; over.
Park Studio PassDated, dynamic official admission priceRequired for park entry; merchandise does not substitute and Express is separate.
Official online order/reservation of selected goodsItem-specific, requires qualifying park-visit registrationSome fulfilled later; park visitors can order on the visit day until 23:45.

Live operator shop products and Studio Pass admission are different transactions. No valid Waynote USJ merch affiliate code exists; use authentic operator URLs and the existing independent Studio Pass versus Express/Nintendo guide.

04 / PRACTICAL SOCIAL-TO-VISIT ITINERARY

From a saved clip to the right location

  1. Start from the correct USJ announcement

    Use usj.co.jp's 30 Sep original collaboration notice; avoid social accounts implying all food is permanent.

  2. Select whether you're visiting park or merely browsing products

    A limited number of goods are park-only and the online store may require registered same-day visit. Do not book entry solely on a reseller promise of rare stock.

  3. If visiting, purchase the actual dated Studio Pass

    Check real operator availability and price; Express and Super Nintendo World area-access rules are explained in the separate ticket guide.

  4. Locate collaboration items inside the actual park

    The official notice identifies Universal Studios Store for merchandise and Wharf Cafe for the 14 Oct-onward sundae.

  5. Do not search for the October 13-only bun today

    The Stage 33 Myaku-Myaku takoyaki-style bun was marked 13 October-only; older queue/lottery screenshots are not live daily instructions.

  6. Inspect item SKU, size, limits and shop stock

    Popular goods may sell out, switch sales mode or require timed purchase slips. A product catalog does not mean every item is physically on a shelf.

  7. For approved online items, register your park visit first

    The online store states 'パーク来場登録' may be required and specifies some registered visitor orders until 23:45 on the day; login and checkout are separate.

  8. Pay and save actual confirmation, not a screenshot of a shop announcement

    Verify shipping region, delivery month, cancellation or order deadline in the actual official cart; merchandise transactions have different terms from admission.

05 / DETAILS THAT CHANGE THE EXPERIENCE

What quick posts and headlines leave out

01

What really launched, and what the reporting proves

On 30 September 2026 USJ announced original food and merchandise pairing the Expo mascot Myaku-Myaku with its Halloween icon Hamikuma, tied to the first anniversary of the Osaka Expo closing. On 13 October the operator's park shop and official online store started specified merchandise sales.

Japanese Travel Watch reported product pricing on launch morning and photographed actual items later the same day. This corroborates a real fan-facing rollout but it is not a quantitative claim that TikTok views or worldwide tourist numbers exploded. We avoid rehosting trademarked press images or sales photographs without permission.

02

Three different products that social posts mix up

First is tangible licensed merchandise in the Universal Studios Store, such as a mascot keychain and pair charm. Second is the chocolate-and-mixed-berry sundae at Wharf Cafe, announced from 14 October. Third is a takoyaki-style Myaku-Myaku bun served specifically on 13 October at Stage 33.

The bun's numbered-ticket and cashless system was a one-day event rule; copying it into a permanent daily 'how to order' article would mislead visitors arriving later. Similarly, a sold-out mascot keychain is not a universal promise just because an official press image still appears online.

03

What does the online shop actually require?

The official online store says certain Myaku-Myaku × Hamikuma products are accessible only after 'park-visit registration' (パーク来場登録). Its 13 October announcement states some qualifying mail-order merchandise can be ordered from the registered visit day until 23:45, with individual product delivery dates shown separately.

A visitor cannot assume that simply creating an online account from a different country will unlock park-only products. Users should confirm registration inside the park and whether international shipping is supported for that particular cart. Checkout terms are not the same as park entrance conditions.

04

Real prices are goods prices, not park entry

The checked official collection lists the mascot keychain at ¥3,200 and paired charm at ¥2,000. Other products include apparel, stationery and gift items. Those prices describe individual products and can change; some goods are limited and specific designs can sell out.

The Studio Pass is required for entrance and can vary by date. The optional Express Pass is not a basic admission replacement, and extra Nintendo World entitlements can be separate. Our earlier detailed USJ booking walkthrough explains the ticket decision so this guide can focus on the immediate October character phenomenon.

05

How to build a sensible visit rather than a desperate queue

If you already have admission, check the shop when you enter, then plan rides and food according to actual line and stock updates. If you have not booked a park visit, do not assume paying dynamic admission is financially rational merely to chase merchandise that could be gone.

Official rules allow organisers to change item assortment, shop methods, quantity limits and merchandise availability without advance notice. A themed snack is weather and venue operation dependent. The sale date does not establish that every item is still available on a later day.

06

Avoid counterfeit or unofficial lottery promises

A social post may show fan-made artwork, auction resales or purported 'priority ticket' offers. Officially licensed EXPO 2025 products should trace to the original operator's shop; avoid sending payment to social-media sellers without legal protections or an actual SKU.

This article reflects official notices checked 15 October 2026 and has not personally purchased USJ goods. If you intend to visit Osaka solely for this collaboration, check both the park operation schedule and current item catalogue immediately before buying accommodation.

06 / QUICK ANSWERS

Common visit questions

Are Myaku-Myaku and Hamikuma products available from 13 October?

Official in-park and qualifying online releases began October 13, 2026, but each product has current limits and stock.

Can I still buy the limited Myaku-Myaku takoyaki bun on October 15?

The operator clearly said the Stage 33 bun was available October 13 only.

Where is the collaboration sundae sold?

At Wharf Cafe in USJ, with sales beginning Wednesday, October 14, 2026, subject to actual operations.

Can I order official merch online without visiting?

Some items require park-visit registration. Check each product and shipment rules before assuming worldwide ordering.

Is a merch purchase the same as park admission?

No. A dated Studio Pass is separate, and Express Pass or Nintendo area entitlements may be additional.

What is the deadline for some registered visitor online orders?

The operator's October 13 update says 23:45 on the visit day for the specified preordered products, subject to product rules.

Original news, first-party access and visitor sources

Sources reviewed 15 October 2026. Opening announcements, municipal social reports and platform trip-data establish different kinds of evidence, not interchangeable visitor counts. No creator content has been copied; paid affiliate partnerships are not assumed.

USJ operator 30 Sep 2026 official Myaku-Myaku × Hamikuma announcementUSJ online store 13 Oct 2026 launch and visit registration termsUSJ official online catalogue, real merchandise SKUs and pricesUSJ operator online store press list: mail-orders through Jan 2027 and 23:45 checkJapanese Travel Watch, 13 Oct: independent item-price reportingJapanese Travel Watch, 13 Oct: actual merchandise photos and store reviewUSJ original detailed park admission booking page at Waynote
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